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Anichini.com collects customer information for a variety of reasons, including as part of our ongoing efforts to provide superior customer service, improve our customer's shopping experience and to communicate with our customers about our products, services and promotions. We collect personal information such as your name, financial information, telephone number, e-mail and postal address (“Personal Information”) that you provide to us when you save your information with us. We use this information to process any transaction, inquiry or promotion that you initiate with us, and provide you with advertising tailored to your interests. In addition, we maintain a record of your product interests, purchases and whatever else might enable us to enhance and personalize your shopping experience on this or other websites and to provide you with promotions that we believe may be of interest to you.
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